Blog

YouTube Shorts metrics have changed how marketers measure success on the platform. Metrics that made sense for long-form videos don’t behave the same way in a swipe-driven feed. Here, watch time is counted in seconds instead of minutes, retention drops

When it comes to buyer psychology in social media most posts fail. Not because they’re badly written or designed. They fail because they don’t connect to how people actually make decisions. If you want your content to stop the scroll,

Instagram content in Google Search is now a reality and it’s about to change how brands, creators, and businesses think about social media. As of July 10th, Instagram posts from public, professional accounts will show up in Google Search results. That

You’ve put time into your YouTube content. You’ve edited it, uploaded it, maybe even added a polished thumbnail. And then… nothing. No views. No traction. Just silence. That’s not a content problem — it’s a discovery problem. If your videos aren’t being

Being active on social media is no longer enough. Brands need a well-defined strategy that aligns with business goals, employs key tactics, and adapts to changing trends to achieve meaningful results. In this post, we outline 12 essential steps to help

Struggling to keep up with the constant demand for fresh social media content? You’re not alone. But if you don't do social media content repurposing, you’re likely working harder, not smarter, to achieve your social media goals. Social media moves fast